About Riley
Last updated October 10, 2026
Riley is a missed-call service for roofers, plumbers, HVAC techs, electricians and other trades. Your phone rings first. If you miss it, Riley answers, gets the job, and texts it to you.
Why I built Riley
Contractors work with their hands. They don't want AI software, a new phone system, or a dashboard to log into at 8 p.m.
They want their own phone to ring first, and when they're under a sink or on a roof, someone to catch the caller before that homeowner dials the next contractor on Google.
Riley is a one-person project here in Colorado Springs, so if something's wrong, you're talking to me.
— William Caraway, founder of Riley
How these pages are written
Will Caraway writes every Riley article. He is the only reviewer. A draft may start in a tool. The page does not publish until Will has read it, and on comparison pages until he has opened the vendor's own pricing URL. There is no second byline because there is no second writer and no unreviewed batch.
That is the process Google asks publishers to disclose. If a sentence here is wrong, email hello@rileyai.org — the same person answers.
Talk to me
Email hello@rileyai.org and I'll answer personally. You can also find me on LinkedIn. Want to hear Riley first? Call the demo line: (361) 301-9955.